About

Everything has changed!  Instability, risk, the unexpected, information overload, complexity, and time famine are all part of our accelerating world. Rapid change causes more stress, and as a result people want and need to feel that the key areas of their lives, such as family, work, finance and friendships, are being supported and enriched. For families, especially, “futureproofing” your children demands a completely different definition of “fitness” and a “toolbox” to develop a Positive Fitness Attitutde among family members and especially young children, in order to establish a life long commitment to health and wellbeing. 

Dr. Bob (Robert Reiher Ph.D. )  is C.E.O. of Fitness Path Associates and Founder and President of Esmart Choice, a company dedicated to developing enriching products and programs for children and families. Dr. Reiher is a specialist in the area of product success psychology.   His integrated expertise is derived from his background in educational and clinical psychology, business, media and entertainment. He has consulted for over 50 corporations (See Client List) and organizations including ABC Entertainment, CBS Television, 20th Century Fox, United Media, Lucas Film, Disney, Amblin Films, Warner Bros., MCA Universal, Microsoft, Broderbund, Davidson, YES Entertainment, Nike, Johnson & Johnson, Nickelodeon, U.S. Department of Agriculture and The Baylor College of Medicine.

Dr. Reiher has served as a featured speaker at conferences in the United States (including the Annenberg Public Policy Center), Europe, and Canada. Robert has developed a wide variety of products and programs using the mediums of entertainment and education to facilitate positive personal and social change at various developmental stages of growth.

Robert is currently on the advisory board of N.E.P.I., The National Effective Parenting Initiative, and is co-author of a number of  books in the area of children’s products and programs, including his latest book,  Kidnapped-How Irresponsible Marketers Are Stealing The Minds of Your Children. Robert is currently completing two new books to be released in 2010, devoted to preparing ourselves for the increasing speed, complexity, risk, change and surprises of future social change. Future By Design-From Surviving To Thriving, is a practical hands-on book devoted to the New I.Q., a set of critical Integral Qualities that children and families will need to become more resilient and successful in the accelerating and more overwhelming future.  His second book with co-author and educational specialist  Janene Whitney. is Without A Future- The Secret Reasons Our Children are Failing—and How to Recreate Their Future.